7 Email Marketing Strategy Tips
With the advent of mainstream social media marketing platforms, some experts have declared that email marketing has died. This claim cannot be further from the truth. Despite being one of the oldest forms of modern marketing, email marketing is still one of the most effective ways to market products and services. One thing is true though the effectiveness of your email marketing strategy depends on whether or not you will be successful in this avenue of marketing. Consumers today crave a sense of connection with the brands they engage with, so gone are the days of sending emails that sound like formal letters. It is vital that you set the tone for your content in the voice of your brand to increase your audience and conversion rates. You may still be thinking that email marketing is redundant, below are a couple of reasons why your business or startup should optimise its email marketing content and capitalise on all of the benefits of email marketing:
Approximately half of the world's population has active email accounts, and that number continues to grow. Therefore, this increases the number of potential customers that your content can reach.
When done correctly email marketing can help you build personal relationships with your customers.
Email marketing is an effective lead generation medium.
Create personal relationships with customers using email marketing.
Having identified the benefits of email marketing, you should be confident that your business can reap the rewards and improve ROI. However, you need to follow these tips to make the most of your email marketing endeavours.
Personalise Your Email
It is advisable that you personalise the content to every individual. This doesn’t mean you have to create a separate email for every person on your email list. The best way to do this is to establish a customer identity. Customer identity is the assembly of information about your audience demographics and interests. You can collect this information with data collection through surveys, direct engagement, and questionnaires. With the information you gather, you will be able to create a personalised message that speaks to every potential customer in an engaging way.
Catchy Subject Lines
No one wants their email to land up in the spam folder. To avoid this, your email subject line has to be eye-catching and interest arousing. As internet users we know how it feels to be inundated with emails every single day. If you were to receive an email and the subject line is enticing you will be sure to open it. Try to condense the crux of the email in the subject line. Do not use clickbait subject lines, not many people appreciate this. Another tip is also to elaborate more in the pre-header by highlighting a perk the customer will receive by opening the mail.
Think About User Experience
Human beings are stimulated by visual messaging. We consume visual content much easier than written text. Text-only emails are uninspiring and will probably lose subscribers. That’s why you need to creatively reimagine how your email is displayed. Use images and trendy colours.
Avoid a Pitch
Not many like it when people are trying to sell them things in an explicitly obvious way. Psychology tells us that when we feel pressured into something, like buying a product, we tend to feel suspicious and don’t trust their intentions. The same will hold true if you start your email with an obvious sales pitch. Rather ease your potential customer into the idea that you have a product to sell. This will prove to the customer that you are considerate and hopefully you can make that sale.
Always Offer Ultimate Value
Always deliver on the promise as stated in the subscription form and the subject line. This is the first test of your company’s credibility. Most importantly, always offer the ultimate value in every email you send. If the potential site visitor or subscriber opens your email, they should get a beneficial product — a promo code, or discount offers.
Optimise Buttons
It is vital tom pay attention to optimising the use of buttons and CTA’s. If you require the customer to click on a link, make it pop, it should stand out from the rest of the elements on the page. Use lively or contrasting colours that separates the button from he surrounding text and place the buttons in the centre of the layout. It is super important to add a call-to-action to every button. CTAs serve as psychological triggers for the customer to perform an action after reading the email content.
Promote Feedback
Your email marketing content should focus on promoting continued dialogue with consumers. This leads to familiarity and trust between you and your consumers promoting a trustworthy relationship. Try to add a direct-response link in the email. Or you could encourage the customer to contact you if they have any further questions. Simply put it is an easy way to increase engagement and it shows customers that you care.
Final Thoughts
At Go Ninja we know it can be challenging to find the best content formula for your email marketing strategy, especially if it is not in your area of expertise. We understand the email marketing funnel and are focused on exceeding customer needs. Let us help you grow your email list by refining your consumer identity and creating amazing content.
