Welcome to the Go Ninja Zine where we dissect all things digital and help you navigate the online world.

What is AI Marketing?

What is AI Marketing?

It’s no surprise that Artificial Intelligence (AI) is at the forefront in digital marketing. The latest statistics reveal that current AI technology can boost business productivity by up to 40%. Companies and their marketing teams are swiftly embracing artificially intelligent technologies to promote operational efficacy while improving customer experience. With these AI platforms, marketers have a more advanced understanding of their target audiences. The insights gathered through this process can be used to drive conversions.

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The Metaverse - An Altered State of Digital Marketing
Darryl Gouws Darryl Gouws

The Metaverse - An Altered State of Digital Marketing

Even though the notion of a metaverse may still seem bizarre, more and more brands are identifying the possibilities that the metaverse presents. This being the opportunity to connect with audiences in ways that were never before possible, and could potentially offer exciting new and notable brand experiences.

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7 TikTok Marketing Tips
Darryl Gouws Darryl Gouws

7 TikTok Marketing Tips

With 1 billion active users worldwide it is no wonder that using this platform as a digital marketing tool is vital in reaching a vast audience of potential consumers. Just about anyone can create awesome videos on TikTok and effectively use it to market products or services. All you need to do is take the time to understand the performance of your videos and measure their reach and impact over time. By doing this you can build a data-driven content strategy and create videos that are mind-blowing. Analytics are important as they help you ascertain when your audience is most active, who is engaging with your content, and which videos are the most appealing. Here are a few tips to consider when developing a strategy for your content.

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7 Email Marketing Strategy Tips
Darryl Gouws Darryl Gouws

7 Email Marketing Strategy Tips

At Go Ninja we know it can be challenging to find the best content formula for your email marketing strategy, especially if it is not in your area of expertise. We understand the email marketing funnel and are focused on exceeding customer needs. Let us help you grow your email list by refining your consumer identity and creating amazing content.

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7 Types of Digital Marketing And How These Can Evolve Your Strategy

7 Types of Digital Marketing And How These Can Evolve Your Strategy

Digital marketing can be broadly segmented into 7 main categories these include: Search Engine Optimisation, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing and Affiliate Marketing. In the past decade, digital marketing has become an important component in a company's overall marketing strategy. It allows companies to tailor messages to reach a specific audience, making it possible to market directly to people who are likely to be interested in their product.

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